Sunday, September 02, 2007

BUSINESS IS ALWAYS ABOUT PRICE

The music industry milks the ordinary folks. The industry honchos always put their fingers on piracy for stealing their rights to 'an honest living and production' and the government goes all out to support the music industry. At one time the government wanted to cap a ceiling price on its product and the music industry players cried and jumped saying it wasnt fair and all those excuses they could think of. Now nothing had been done. The music industry won and the consumers lost in this price war factor. The music players want to earn a living and the industry players want to make huge profits at the expense of the paying consumers.....Yet do the industry players stop and think about it? Customers come first in a product; price must be fair for a customer to pay. I was informed by a local peddler that it costs $0.50 to print on it and another $.60 to print the cover then include marketing and cost of distribution and profits.......it wont cost a buyer to pay over $45 for a disc............................Yet the industry players say they dont really make much profit. Sad isnt it? Another way to hook the buying public for parting their money. And the government goes all the way to help them instead of looking at the prices charged by these music industries. Consumers should be king if you work in the hospitality industry................but in music industry the consumers arent king but like slave to the music industry. Now the government isnt controlling the prices of the products and the consumers are the mercy of these companies (as well as other companies anyway) So piracy comes in to feel the gap. I tell you the products these peddlers dish out have superior sound quality and they sell cheap too in the market and in mail order business. Why government never follow up on these industry players on fixing their products? What I read is 'piracy killing my business' and the radio advertisement without music but with nature calls and they dont say about price. Lower the price of a product sell by quantity, honesty pulls in the profits in any enterprise; it is the dishonesty of it that kills the industry. Now the players called to buy 'Ori' product forget about 'illi' product. One thing I want them to say is a fair price for a product. Otherwise the industry will suffer in the hands of the piracy peddlers on the move. In Africa the industry is dying owing to the piracy infiltrated in the market - price factor as with all other businesses. Consumers want a fair exchange for their hard earned money.....................will the industry think about it?

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