When profits decline
When losses loom in the light
The companies sharing common goals
Share the shrinking market share
Join forces to stay afloat
It's no use compete to lose
Now the common goal they unite
For the long term solution
The CEOs don't talk of values
When losses seem the light of day
It's the survival in the competitive markets
Band together play the common tune
Give the best to the customers
The value they should achieve
They give you the life blood to survive
In any situation in any game of market penetration
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